12 Advertisement Strategies That Work on Facebook
Advertisement Strategies That Work on Facebook
Facebook is the most popular social media platform, with over 2.8 billion monthly active users. Facebook has evolved from being a mere networking site to one of the most powerful marketing tools on the planet. Facebook advertising enables you to reach your target audience more effectively than any other form of digital marketing.
Facebook has revolutionized how people communicate and share information, making it one of the best ways to advertise your product or service. Facebook ads manager allows you to create highly targeted ads designed to increase conversion rates and decrease cost per acquisition for your business.
This social networking app will help you determine where to advertise your product by giving geographic data about their user base. Facebook ads are not cheap, but they can be effective when done right! And luckily, in this article, I’m going to show you 10+ strategies that have proven to work.
Let’s get into it…
1. Use a Hybrid Facebook Advertising Strategy
You may also want to consider that people might use multiple devices to spend time online. Conversions can happen at any point in the customer journey, starting on a desktop and finishing on a mobile device like a tablet or phone, for example.
Hybrid ads allow you to run the same ad across different platforms, stepping up your conversions and getting a higher ROI. That’s why advertising can’t focus on one type of platform.
While data points towards mobile devices being more popular than ever before, desktop usage is still very high – so you need to optimize your ads for both platforms in order to maximize your reach.
2. Run a Competitive Analysis
Similar to Google Adwords, Facebook ads allow you to see your competition and how they are advertising. You’ll want to customize your ad to stand out from the others and gain a competitive edge.
With competitive analysis, you can see how your ad’s positioning and messaging stack up against your competitors. This analysis will tell you how well specific posts and ads are doing, break down top posts or ads, and more. This will allow you to find out what your audience is interested in, not just what they are clicking on.
3. Incorporate Facebook Messenger Ads
Another way to engage with your target audience is by using Facebook messenger ads. These are essentially ad campaigns that are non-intrusive and can be used to address any issues your customers might have. This type of advertising is optimal for businesses that want to gain more visibility and generate leads.
With this strategy, customers can browse through your business’s profile, read about you and your products, and ask any questions they might have! Plus, since customers expect instant answers on Facebook, you’ll be able to answer these questions instantly on Messenger too.
4. Incorporate Social Proof Into Facebook Ad
Wondering how to convince somebody that your product or service is worth buying? Consider social proof. It’s the idea of using testimonials and recommendations in Facebook ads to encourage consumers to purchase your product/service.
Social proof can be shown in many different ways and via many platforms. One of the most effective ways to use it is via testimonials on your website.
But of course, Facebook ads are another great platform for this method of advertising. When people see that their friends or “people like them” are using the product, they’ll be more likely to buy it too.
5. Incorporate Video Ads Where Possible
Almost 75% of brands use video ads on Facebook.
Source: makeawebsitehub.com
Youtube has been doing this for years, and now Facebook ads are allowing video ads to have a larger impact. Video marketing is already one of the most effective strategies to grab a user’s attention and keep it.
So, you can imagine how much more powerful this strategy is when implemented on Facebook.
For example, when creating a video ad, your goal should be to create an impactful, shareable video. You can use animation or real-life footage to get your message across, but you need to strive to create something that people will want to share.Another good thing about video ads is that Facebook will automatically transcribe any sound in your videos. This means that people on their mobile devices won’t have to deal with the hassle of playing your videos just to read what it says.
Pro-Tip
Keep it short and sweet so that you can get to the point of your message in a few seconds
Focus on telling one story per video rather than trying to convey multiple messages at once
Make your video stand out – use unique colors, backgrounds, etc.
Use social proof by including testimonials from satisfied customers in your videos
6. Use Facebook Remarketing Tactics
Remarketing is the digital equivalent of word-of-mouth marketing. It’s when you have a customer who provides positive feedback about your company, product, or service, and then you reach out to them directly to continue the conversation.
Recognizing that Facebook is designed for engagement, why not use it to your advantage? To get your message in front of more eyeballs, set up remarketing campaigns tailored to Facebook’s specific design.
7. Maximize Conversions by Targeting Brand Aware Audience
It’s not enough to find your audience. You’ll need to introduce the benefits of your product to them in order to get them to buy. Paying for ads on Facebook can be expensive, but some strategies will help you get the most bang for your buck. For example, targeted audiences are people who are familiar with your brand and what it does already.
However, instead of going after the “cold” audience- people who have never heard of you or tried your product, try going after a “warm” audience. These people might have only heard about your brand from a friend or read a blog post about it before, but they’re interested in trying it out for themselves now.
Pro-Tip
Create ads that emphasize the benefits of what you provide, not the features.
8. Use Geo-Targeting for Facebook Ads
It’s not just TV ads you’ll see now; there are also billboards and even the internet. Since those early days of advertising, technology has changed a lot, where marketers could only sit around waiting for customers to engage with them.
Geo-targeting is a great advertising strategy because it allows marketers to serve up relevant ads based on where prospects are located. The result of this targeted ad feature creates timely, hyper-targeted messages that get customers engaged in the brand and ultimately buying products or services from them.
9. Use Emojis to Connect 🖇️ With Audiences
57% of Facebook posts get more likes while 33% get shares and comments if they have emojis in them.
Source: Hubspot
KFC has been using emojis to connect with its customer base for a while now. It started by placing the image of Colonel Sanders alongside their emojis as part of a new strategy to improve their social media presence. Since then, they’ve released more emojis online as a marketing technique.
This is a good advertising tactic on Facebook because emojis are used all the time to communicate with one another. If you can incorporate emojis into your online presence, you’ll be sure to stay relevant and connected with a younger audience that is highly active on social media.
Pro-Tip
Add emojis where appropriate- for example, you could use an emoji of their favorite food if they’ve indicated so on their profile.
10. Life Events Targeting
Lifestyle targeting allows you to target ads toward people interested in certain activities or participate in them often. Targeting the right audience will mean that you show your ads to the right people at the right time.
People engaged in health and wellness activities such as hiking, yoga, and trail running can be a great target audience for businesses that sell healthy snacks, products, and even activewear.
Facebook video ads are an excellent way to engage an audience and make them sit up and take notice. Not only will they be able to see your product or service, but you can also include an enticing call to action button.
11. Use the Facebook Pixel
The best way to get the most return on investment (ROI) is to use highly targeted audiences. With Facebook pixel, you can easily retarget people who visit your website. People browsing around on your site will see the ads that a customer would see usually.
You can also use this information for remarketing, a great way to show ads to people who have already visited your site.
You can also use the Facebook pixel to create custom audiences. These are ads that are only visible to people who fit the description of your custom audience.
This is a great way to make sure that your ads are only seen by people interested in them, and it also ensures that you won’t waste any ad space showing ads to people who aren’t interested.
12. Run a Free Giveaway Campaign
An average of over 34% of new customers is acquired through contests.
Source: Outgrow.co
Ecommerce brands are always trying to find ways to get more people on their email list. One of the best ways for this is to run a giveaway contest.
A giveaway is a great way to target a highly relevant audience, and it also brings the chance of making money down the road. You can use Facebook ads for advertising a giveaway and making sure your brand is visible to the right people.
*DISCLAIMER* Make sure to check the terms and conditions from each platform on what the rules and regulations are for sweepstakes and giveaways.
Pro Tips
Make the giveaway as easy as possible for people to sign up
Run a promo like “sign up and follow us on Facebook” or “follow us on Instagram,” which would be pretty hard to do if winning isn’t your incentive
Give away something small at first; make it really rewarding if they continue to participate in your giveaways
Offer an exclusive coupon during the contest period
Frequently Asked Questions
Q- What is Facebook advertising?
Facebook advertising is a form of marketing where you pay to advertise on Facebook. Facebook ads are often used to promote businesses and brands.
Q- How do Facebook ads work?
Facebook ads are placed between posts or in news feed according to what the Facebook ad algorithm determines the consumer wants to see. The objective of Facebook ads is to gain attention, encourage interaction, increase awareness, and generate sales.
Q- What is Facebook targeting audience segmentation?
It is a way of advertising on Facebook, allowing advertisers to target the perfect people for their product or service. They do this by matching Facebook user data and third-party data sets to the lines of business that they operate.
Q- Should you run Facebook ads on desktop or mobile devices?
This question is mostly opinionated. Facebook allows users to choose to see mobile or desktop ads by default, but it defaults to whichever a user uses less often. This means that a Facebook user actively using a tablet to use the app may see desktop ads rather than mobile ads. If the user switches to mobile, then they will begin seeing mobile ads.
Q- Is it possible to use Facebook for direct sales purposes?
Yes, it is possible to use Facebook for direct sales purposes. This would require a website that allows customers to purchase a product or service. This is a great way to get more conversions, and it also makes it easier for customers who are already on Facebook
Final Words
These are just a few simple strategies that you can use to run an effective Facebook ad campaign to advertise your products or services.
As you can see, our campaign objective is not just about having a Facebook business page and posting content up to it. You need targeted strategies that will effectively connect with your target audience and bring them into the fold of people interested in what you have to offer.
If you’re looking at running Facebook Ads for your business don’t go it alone. The team at SocialManas has been running Facebook Ad Campaigns for years with a very good success rate. Book a FREE CONSULT here with the team.