7 Marketing Strategies for Electricians
7 Marketing Strategies for Electricians
Local businesses are struggling to grow because they don’t know how to leverage digital marketing.
Digital Marketing is the most effective way to reach your audience and create a steady stream of leads that convert into sales. The problem is, not everyone knows how it works, which means businesses end up paying too much for ineffective services or trying DIY solutions that don’t work.
SocialManas Digital Marketing helps you get more customers by using proven strategies in social media marketing, SEO & content creation, email marketing automation and conversion rate optimization. Our team will help you create an overall strategy that keeps your business moving forward all year long!
The 7 marketing strategies in this article will help electricians increase their business and generate more revenue. Learn how to optimize your website for mobile, create a blog and content, SEO, use social media and leverage email marketing.
- Network with other businesses
- Ask for reviews / testimonials
- Have a website and optimize it for mobile
- Create content for a blog
- SEO – Search Engine Optimization
- Use social media
- Leverage email marketing
Network with other businesses
In the world of business, networking is a way to make new connections and learn about what other people are doing.
The process can be intimidating at first but it’s worth taking time for yourself as well!
Networking is a great way to find new opportunities, meet people in the industry who have expertise you need for your own company or business plan. Plus it can open up all sorts of creative possibilities!
Join your local Chamber of Commerce and seek out your local BNI Chapter. Members of these groups are like-minded in growing their own businesses and you can become a great referral source for each other.
Ask for reviews / testimonials
It’s not enough to just provide great service, you need clients who will tell their friends and family about the amazing experience they had with your business. And what better way than by asking for reviews?
We’re here every day working hard on making sure that any customer has an outstanding experience in store or online- but don’t forget: It always helps when there are other people out there besides yourself verifying how good your electrical services are.
Using tools like Endorsal can easily automate the review process for you. Collect, display and share customer testimonials & reviews on autopilot.
Have a website and optimize it for mobile
A responsive website is one that responds (or changes) based on the needs of the users and the device (mobile device in this example) that they’re viewing it on.
Electricians who want their business to be successful need a website that can draw in customers. With mobile optimization, you’ll have the best chance of being found when people are looking for an electrician- not just within walking distance but also one with fantastic customer satisfaction rates!
Create content for a blog
The content you create should be engaging, informative and fun. It has to include calls-to-action that will get people reading your blog post or article!
Blog Post Ideas for Electricians:
- 1. The Top 10 Reasons Why You Need an Electrician
- 2. What to do When You Have a Power Outage
- 3. How to Prevent Electrical Fires in Your Home
- 4. The Best Way to Keep Your Appliances Safe from Power Surges and Spikes
- 5. Ways to Save Energy at Home with Electrics
- 6. DIY Projects for the Do-It-Yourselfer
Local SEO – Search Engine Optimization
Search Engine Optimization is one of the most important parts when it comes to having an online presence. Electricians need Local SEO in order for you website ranking well with Google and other search engines, so they can get more clients from potential customers who are looking up your services on a daily basis!
Use social media
Social media is an important part of your marketing plan as a professional electrician. You can use it to build trust and announce new products or services before they’re even available, which will save you time in promotion later on!
It can be used as an effective marketing tool and there are many ways that you could use it in order make things more interesting such like live video streaming, blogging about topics relevant towards your industry (such at code updates), creating contests where people who follow/like them have chances at prizes; even though none of these will guarantee results they’re guaranteed not boring either!
Use your social media channels to share your blog posts as another way to get your message and content out to the public.
Try these ideas for Easy Ways To Use Social Media To Market Your Business For FREE.
It’s no secret that email marketing is a powerful tool for small businesses. With the right content and strategy, you can connect with your existing customers and potential customers on an emotional level as well as provide them valuable information they might not find anywhere else!
Creating a mailing list is critical because it’s something you can control. We don’t own social media platforms, and they may modify their policies at any moment.
Using tools like HubSpots free CRM tool you can email your customer list and track your analytics through their marketing dashboard.
Electricians can benefit from a successful and effective marketing strategy that has the ability to help them grow their business, increase revenue and provide more service for their customers. From networking with other businesses in your industry to leveraging email marketing campaigns, there are many strategies you can use as an electrician.
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SocialManas Digital Marketing Agency is a full-service digital marketing agency in Bethel, ME with over 20 years of experience. We specialize in social media management, website development and facebook advertising.