How many conversions has a specific ad produced? Take this number and input in the ``conversions`` field of the conversion rate calculator to your right. Just be sure to calculate your visits for the same ad!
Determine the number of interactions your ad has and input it in the ``visits`` field. Our calculator will divide your conversions into this number in order to get your conversion rate.
Your conversion rate is expressed as a percentage and as soon as you click ``solve`` on our conversion rate calculator, you'll have an immediate result. Learn more about your conversion rate below!
The average conversion rate for a landing page across lead generation type businesses is 4.02%. As a website development agency our goal is to get our clients a 10-12% conversion rate.
This comes from OPTIMIZING!
Key factors in an optimized website?
It’s incredibly important for website traffic, be it paid or organic, to have a clear path on what the landing page is designed to do. And then have the user execute that path.
The average bounce rate is 47%. This means that almost 1 in 2 visitors leave landing pages before really understand who and what a brand is all about.
With these metrics (47% bounce rate and 4% conversion rate) …
If you have 100 landing page visitors, only 53 will read through the content. From those 53 if you have only 2 will trigger a conversion. This could be a lead, download, call to a business etc.
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