The Dangers of a Do-It-Yourself Website
When you’re starting out in business, it can be tempting to try to do everything yourself. After all, every penny counts when you’re just getting started. However, as your business grows, you’ll want to start representing yourself and your company as an authority in your industry. If you’ve built your own website in the past but are now established, it might be time to invest in a professional website that you can be proud of. Does your current website accurately represent where you are in your business? Are you still using the same design from when you first launched? It might be time for an upgrade!
Investing in a professional website will pay off in the long run. Not only will it help you attract more customers and clients, but it will also give you a sense of pride and accomplishment. Seeing your business represented in a polished, professional way can be very motivating – especially when you’re first starting out! So if you’re on the fence about whether or not to invest in a professional website, consider all of the benefits it could bring to your business. You might be surprised at how much of a difference it makes.
There are a few dangers that come with having a do-it-yourself website, especially as your business starts to grow. First of all, it can be difficult to make your site look professional and credible if you don’t have any experience with web design. This can end up hurting your chances of attracting new customers or clients. Additionally, if you’re not using proper SEO techniques, you could be missing out on valuable traffic and leads. Finally, if you’re not regularly updating your content, people might start to think that your business is no longer active—which could hurt its reputation.
Top 3 Do It Yourself Website Platforms
1. Wix
Wix is a popular website builder that offers a wide range of features and tools. With Wix, you can create a website for free, although there are some limitations on what you can do with a free account. If you want to remove these limitations, you can upgrade to a paid account.
2. Weebly
Weebly is another popular website builder that offers a similar range of features to Wix. Weebly also has a free plan available, although it is slightly more limited than the Wix free plan. You can also upgrade to a paid account to remove these limitations.
3. Squarespace
Squarespace is a premium website builder that offers a wide range of features and tools. Squarespace does not have a free plan available, so you will need to sign up for a paid account in order to use the platform. However, Squarespace does offer a 14-day free trial so that you can try out the platform before committing to a paid plan.
The 2 Platforms Professional Websites are Built On
Now, for those who are established, and are ready to invest in a LONG TERM ASSET there are only 2 platforms to choose from. WordPress and Shopify. Shopify should be used for anyone selling online products. WordPress for EVERYTHING ELSE!
Shopify is the best platform to use if you want to sell products online. It is a fully-featured eCommerce platform that includes everything you need to create an online store, such as a shopping cart, payment gateway, and inventory management. Shopify also offers a wide range of plugins and themes to choose from, so you can customize your store to match your brand. Plus, Shopify is SEO-friendly and mobile-responsive, so your website will look great on all devices.
WordPress is the best platform to build a website on for long term success because it is open source software that is constantly being updated and improved by a large community of developers. This means that your website will be able to take advantage of the latest features and security updates, and you will have access to a wide range of WordPress-compatible plugins and themes. Additionally, WordPress is SEO-friendly out of the box, so your website will have a better chance of ranking high in search results.
The Benefits of Investing in a Professional Website
Investing in a professional website can help you avoid all of the dangers that come with a do-it-yourself site. A professional web designer will be able to create a site that looks sleek and represents your company well. They’ll also be able to ensure that your site is optimised for search engines, which will help you attract more visitors. Plus, they can help you keep your site up-to-date with fresh content regularly—which will show potential customers that your business is still active and thriving.
Choosing the right marketing agency to build your website is an entirely different conversation along with the costs associated with hiring someone to build you a professional website. You can read more here If you’d like to dive deeper into average costs to build a website.
Conclusion
If you’re not happy with the way your current website looks or functions, it might be time to invest in a professional one. Although it will require an upfront cost, it will pay off in the long run by helping you attract more customers and clients. Plus, a professional website will give your business a more polished and professional image—which can help you win over potential customers.
Without experience in web design or SEO, your site might not look professional or credible, which could hurt your chances of attracting new customers. Additionally, if you’re not using proper SEO techniques, you could be missing out on valuable traffic and leads. Finally, if you’re not regularly updating your content, people might start to think that your business is no longer active—which could hurt its reputation.
To avoid these dangers, book a free strategy call with us. During this call, you can discuss your needs and goals and get expert advice on how to create a website that will help your business succeed.
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SocialManas Digital Marketing Agency is a full-service digital marketing agency in Bethel, ME with over 20 years of experience. We specialize in social media management, website development and facebook advertising.