8 Simple Steps – How to Add an Admin to a Facebook Page
6 out of 10 local businesses say having an online presence is important for their long-term success. Leveraging social media platforms like Facebook can increase your brands awareness, cultivate new customers and extend your customers lifetime value.
Facebook is a major player in the world of social media. Social networking has become an integral part of our lives – and for business owners, it’s no different. Facebook provides businesses with access to over 1 billion people worldwide! How great would that be for your business?
But adding admins to their social profiles is often done incorrectly and can lead to individuals and even entire business pages locked out of their access due to assigning roles to untrustworthy staffers.
How do you avoid this?
Just because you want to add someone into your Facebook page to help create content or manage your community does not mean they need admin access!
We have found that there are many different reasons why someone might want to add and administrator on their Facebook Page. Sometimes, it’s because they’re trying to create content for their business and can’t do so without more permissions; other times, it’s because they need help managing their followers or just need some support with answering questions from potential customers.
Regardless of the reason, it’s important to know that you can add a user on Facebook Pages at any time.
Here are a few best practices for adding users:
- You should only add people who have been approved by you or your company and have had experience with working in social media pages before. This will ensure they’ll be able to help out with content creation and community management too.
- If there is someone already managing the page, ask them if they would like another person as an admin so they can take some pressure off themselves when managing followers or content creators. This way everyone has tasks that fit their skillset which will lead to greater efficiency among team members!
Let’s face the current social media environment. Not everyone has your best interest at heart so it’s important to understand the roles you as a business owner provide the right permissions to those who need it.
First, it’s important to understand who your admins will be and what their responsibilities are. Are they going to handle Facebook posts or other areas? How many admins should you add? How do you choose them – in person, by a process in the company handbook, etc.? It’s best practice to have at least two people on an admin team (i.e., yourself and another employee). As with any social media account management situation like this one, make sure everyone understands how serious the responsibility is of managing a business page; don’t let anyone take on administrative privileges lightly.
Second, it’s important to understand the various roles and access that Facebook provides business owners.
The current available Facebook Page Roles are:
Admin – Can manage all aspects of the Page. They can publish and send Messenger messages as the Page, respond to and delete comments on the Page, post from Instagram to Facebook, create ads, see who created a post or comment, view insights, and assign and remove Page roles. If an Instagram account is connected to the Page, they can post from Facebook to Instagram, respond to and delete comments, send Direct messages, sync business contact info and create ads.
Editor – Can publish content and send Messenger messages as the Page, respond to and delete comments on the Page, create ads, see who created a post or comment, post from Instagram to Facebook, and view insights. If an Instagram account is connected to the Page, they can post to Instagram from Facebook, respond to and delete comments, send Direct messages, sync business contact info and create ads.
Moderator – Can send Facebook Messenger messages as the Page, respond to and delete comments on the Page, create ads, see who created a post or comment, and view insights. If an Instagram account is connected to the Facebook Page, they can respond to Instagram comments, send Direct messages and create ads.
Advertiser – Can create ads, see who created a post or comment, and view insights. If an Instagram account is connected to the Page, they can create ads. *NOTE* These are “boosted posts” not Facebook Ads. – See more here.
Analyst – Can see which admin created a Facebook post or comment and view insights.
Custom – These people have a combination of permissions. Go to Business Manager to manage them. – Read more on the Facebook Business Manager here.
Most often an admin role on your business page is not necessary and we HIGHLY suggest learning about the Facebook Business Manager, which is a free tool to manage all aspects of your business including role permissions, ads, analytics etc. Here is our Ultimate Guide to Understanding the Facebook Business Manager.
Need help setting up your Facebook Page? Click here.
Step 1 – Log in to your personal Facebook Profile
Step 2 – Navigate to your Facebook Business Page
Step 3 – Select Settings
Step 4 – Select Page Roles
Step 5 – In the input bar type an email or name
In some instances, you MUST be Facebook friends with the person you’re trying to add to the page.
Step 6 – Choose the level of permissions you’d like the new user to have.
Step 7 – Click ADD
Step 8 – a Facebook notification will be sent to the user to accept their new permissions.
