How We Manage Facebook Ads for Clients
Facebook is the largest social media site in the world, with more than 2 billion monthly active users.
You’ve heard the saying, it takes money to make money. Well in this case that couldn’t be more true because social media marketing is now essential for businesses looking to get a leg up on their competition and capture new leads or sales from potential customers who are online all day long.
There are tons of agencies that offer Facebook advertising services. However, it can be difficult for business owners to know which company will work best for them. In this blog post we will explore the good, the bad and the ugly of managing Facebook ads for clients so you can decide if it’s something you want to do on your own or hire someone else to do!
The Good: Facebook Ads are an amazing way to connect with your target audience. The platform is more intelligent than other social media platforms and it’s easier for people to digest information when they see photos, videos or graphics rather than just words. It also makes it easy to pinpoint the geographic location of your customers which can be difficult on some networks like LinkedIn where you have a global reach but don’t know who exactly you’re speaking too!
Are Facebook Ads worth it?
We’ve had some amazing experiences with Facebook Ads for clients and we love celebrating those successes. In the last 4 years we’ve managed close to $300,000 in advertising spend and have generated close to 1 Million leads and close to $4,000,000 (that’s 4 Million dollars) in revenue for our clients. The bottom line here is Facebook Advertising WORKS!
For some fun Facebook Advertising Statistics check this article out from SproutSocial.
The Bad: Facebook changes their algorithm all of the time, so relying on evergreen campaigns doesn’t work as much as it used to. Especially for local businesses whose advertising creative (the pictures, videos and copy) can fatigue quickly. This means that businesses need to create new content frequently.
We at SocialManas have seen all too often businesses boosting posts and wondering why they aren’t getting sales. Well, because boosting posts are a waste of money in our opinion. We wrote a quick article on understanding the difference between boosting a post and a Facebook ad.
How much do Facebook Ads cost?
Facebook ads can be very effective but understanding the cost is an important factor to understand when planning a campaign. Thousands of businesses are looking for for their ideal customer. Yours included. This means that you need to be willing to outbid all the others that are looking to get their message in front of your customer. You should go into Facebook ads planning on spending a budget of $500 per month at minimum on advertising spend alone.
The ugly: We want to caution business owners who put their trust and more importantly their hard earned money into agencies that aren’t following best practices or really don’t know what they are talking about. We’ve seen FAR too often so-called experts that take advantage of business owners who are only looking to better their business. There are plenty of bad agencies managing facebook ads for clients out there.
Here are some things to look out for:
- Do they know what the Facebook Pixel is?
- Does the agency have case studies?
- How many Facebook ads accounts are they managing?
- Is the agency running Facebook ads in in their Facebook Business Manager or their? (the answer should ALWAYS be your Facebook Business Manager)
If you’re ever feeling NOT HEARD from your current marketing partner, contact us for a FREE advertising audit.
Agencies should always be running Facebook Ad Campaigns out of a Facebook Business Manager account. And you, the business owner should own that account. NOT the agency.
Check out our Ultimate Beginners Guide to Understanding the Facebook Business Manager here.
If you notice that your marketing partner is no longer listening to your input, it’s time to consider a new one. Easily schedule a 30-minute chat so we can learn more and give some free guidance.
Paid Social Media and specifically Facebook ads are not perfect . There are many ways that you can run into problems and spend money needlessly. BUT, understanding the end goal, the key metrics, the current advertising environment and trusting your marketing partner is key to navigating these tricky waters.
If you’re ready to rapidly increase your brands awareness, generate quality leads and see a return on your marketing investment schedule a call with us today. The team at SocialManas has been running successful Facebook Ads for client campaigns for over 10 years collectively.
We don’t just throw Facebook ads up and hope for the best. We construct an entire strategy because again… Facebook ads are not the end all be all of a successful marketing campaign.
And to be honest, running Facebook Ads for clients is one of our absolute favorite things to do.
You want a marketing partner who will give it to you straight and set expectations of what a successful marketing strategy looks like. Chat with us FREE about Facebook Advertising for your business.