Top 5 Marketing Strategies for Plumbers
You’re a plumber and you want to grow your business, but you don’t know what marketing strategies will work for your company. There are so many different ways to market yourself as a plumber that it can be hard to figure out which ones will help you reach new customers and grow your business.
5 Successful Marketing Strategies for Plumbers will help you attract more clients by using proven marketing strategies that work. You’ll learn about different ways to market yourself as a plumber, from free online tools like Google My Business and social media platforms like Facebook and instagram, email marketing and SEO techniques, blogging all the way up to paid advertising options such as PPC and Facebook Advertising!
We’ve put together this blog post with our top 5 best marketing ideas for plumbers! These tips have helped us grow local businesses and we hope they’ll help you too!
Overview:
- Claim and optimize your Google My Business Listing
- Own a plumbing website that converts online traffic to leads
- Set up and optimize a Facebook page.
- Create expert plumbing content for both your website and social platforms
- Local networking
Google My Business
Claim and optimize your Google My Business Listing
The Google My Business Listing is a free, powerful tool for entrepreneurs and local business owners and lets your potential customers find you on the map (Plumbers Near Me), collect and manage reviews, share offers, contact information and hours of operation.
For a full step-by-step guide on how to claim your Google My Business listing you can check out this video. You can claim it today by going onto https://www.google.com/business
Own a plumbing website that converts online traffic to leads
The problem that plumbers face is that most are not tech savvy and don’t have the time to create a website, let alone learn how to market it. If a website is not user friendly or mobile-optimized Google will not send traffic your way. Meaning even though you might have the best plumbing business in town, Google might not show your information to interested customers.
Facebook for Business
Set up and optimize a Facebook page.
Building a facebook audience can be overwhelming, but it’s really important if you want to build your business.
A well-managed Facebook page is an essential part of any marketing strategy for local businesses. It allows you to connect with customers and potential clients, share offers and increase awareness about your brand.
Need help with social media marketing? Let us help. View our monthly plans here.
Create expert plumbing content for both your website and social platforms
Your audience has questions and you’re the expert in your field that has answers. You have a great website built, but no one is visiting it because you don’t have any content on it.
Creating content can be hard work, especially if you’re not a writer or aren’t comfortable with putting yourself out there. It’s also time consuming to create quality content for all of your pages.
Content is KING!
Google rewards great content with more visitors to that great website you’ve had built. Facebook rewards great content with more views on your posts in the feed.
image courtesy of hourly.io
Local networking
Attending networking events can be awkward and uncomfortable. We all know that networking is important, but who wants to go through the trouble? You have work to do! But for your business to grow you need people to connect with in the community you serve. That means networking events are inevitable if you want your business to succeed.
Joining your local chamber of commerce can be a great way to spread awareness about your plumbing business AND the link back to your website helps your Search Engine Optimization score and creates more authority on Google. We also highly suggest joining your local BNI chapter! There are always real estate agents and other business professionals who NEED your services.
We’re excited to share these 5 proven marketing strategies for plumbers! This blog post will help you attract more clients by using free online tools like Google My Business and social media platforms like Facebook and instagram, email marketing and SEO techniques, blogging all the way up to paid advertising options such as PPC and Facebook Advertising.
What Can A Digital Marketing Agency Do For Your Business? Contact SocialManas Today.
SocialManas Digital Marketing Agency is a full-service digital marketing agency in Bethel, ME with over 20 years of experience. We specialize in social media management, website development and facebook advertising for plumbers, electricians and other trades.
