Easy Ways to Use Social Media to Market Your Business for FREE
This article will teach you How To Use Social Media To Market Your Business For Free!
In the modern world, there are so many different routes and methods you can use to advertise your small business. Still, they can all be expensive and take years worth of marketing experience to master! Surely there has to be a better way to reach your marketing goals?
What is social media marketing?
Social media is one of the most popular social platforms today, which means it has a high marketing potential. Social media sites are free to use, and they allow you to reach your existing customers or an entirely new audience that you may not have been able to get otherwise.
But social media can be complicated if you don’t know what you’re doing- so we want to help! If your business needs more customers, this blog will help you with your social media efforts and give tips on building an effective social media strategy.
Thankfully, your business doesn’t need to have years worth of experience in social media marketing to use social media for advertising your business! There are so many benefits to Social Media Marketing.
For 3 simple social media marketing hacks, read here.
The benefits of using social media platforms
The first thing we want to go over with social media is its benefits to your business! Using social sites like Facebook or Instagram as part of your marketing strategy allows you to reach new people and new crowds!
Facebook alone has over a billion users! That is a massive platform that you have the potential to reach, and social media platforms are always growing! It is safe to say there is a social media site you can use to get your brand out to more people for whatever industry space you are in!
Facebook is great for everyday users. Instagram is huge for young adults and linked-in has the professional edge that may help your business network with other professionals in your industry!
How To Use Social Media To Market Your Business For Free! Don’t you have to pay for ads?
Technically speaking, yes, you do have to pay to run adverts on social sites. These can be known as social media campaigns. If you do want to get into paid Facebook ads, check out How To Create a Facebook Business Manager Account.
There is so much more to advertising than simply paying for an ad campaign that gets forced into users feeds.
Having a business page and having a social media presence is advertising your brand, business, products and services!
Once you have a profile on your social channels, people can start to find your on social media accounts, either by searching you directly, a recommendation from a Facebook group, or your website!
Then, once a user has found your account, they can follow you and see your posts in their feed. So anytime you post a status update, upload a new photo or share a video, your followers will be able to see your posts in their feed!
This is free advertising and it doesn’t require any extra effort from the user – they aren’t being forced to watch an ad video or click a link that takes them somewhere else.
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So how do you generate interest in your target audience?
Social media is a busy space, with lots of friends, families and businesses posting content all day every day!
Users social feeds can become clogged up with spam, and cutting through the crowds with engaging content can help you to reach your ideal audience!
The first step to reaching your audience is researching just who they are and how they use social media! If your target audience is young adults, then social platforms like Instagram and Snapchat would be good places to start!
Knowing which social sites your ideal audience is using will help you to create engaging content that grabs their attention!
Once you know who your audience is and which sites you need to be on, you cant start to build content!
This can be things such as :
- Videos: social sites like Facebook and Instagram allow you to upload videos directly or links to your YouTube channel!
- Infographics: infographics are great for social media as they can be easily shared across different platforms.
- Images: using images is a great way to get your content out there. Your social platform of choice will allow you to upload photos directly, so this will save you time when creating social posts.
- Or just basic text-based status updates!
Create content for people who see your posts that is engaging! This means that they are likely to like, comment or share the post!
All of this creates brand awareness!
The purpose of advertising is to build recognition of your business, brand, products and services in the community!
By posting content that is engaging, it will allow social users to become familiar with you and your brand! By simply seeing that your business is active and participating in social media, it can signal to potential customers that you are open and ready for them!
When users are more exposed to a brand, they are more likely to become website visitors, potential customers or just grow more brand loyalty to your business.
Building stronger relationships with the right audience are also vital, and you need to have the ability to build relationships with a good blend of current customers and new customers to ensure that your social media marketing plan is successful!
The drawbacks of social media marketing
Advertising on social networks without paying for your content to be promoted is known as organic reach. There are some great advantages of organic reach, such as the ability to grow a loyal following, get your business into the eyes of consumers and save your marketing budget for other avenues.
However, with ever-changing social media algorithms, Social sites do favour those who post regularly using constant language, engaging content and often those that pay for ads.
And social media is an intricate minefield that can see your business hemorrhage time and effort into pages that just don’t convert users into fans and customers of your business.
Perhaps outsourcing might be your best option?
With the landscape forever changing, it does pay to have expert eyes looking after and managing your social media pages.
Social Manas have year’s worth of experience in generating social media plans that build your perfect target audience, create engaging content and drive more website traffic. We have experts that can help. You advertise your business in the most cost-effective manner and deliver you results that bring your business to the modern-day and put you one step further ahead than your competition. Take a look at what social media management services we offer: https://socialmanas.com/social-media-management/
We have plans starting from as little as $45, so if you need an extra hand or some friendly advice, get in contact with our experts today.
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